Shore Pointe Care Center
139 Grant Ave, Eatontown, NJ 07724 · Monmouth County · 178 certified beds · avg 145 residents/day · certified since Jan 1, 1981
Part of chain: THE ROSENBERG FAMILY (16 facilities, chain avg rating 2.7★)
What health inspectors found (on-site government inspections — the most independent evidence available)
Health inspection rating: ★☆☆☆☆1/5 · CMS overall rating: 1/5
The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and self-reported quality measures.
Most serious findings (actual harm or immediate jeopardy)
▲ Immediate jeopardy, one-off · Nov 17, 2025 · F-0689 · triggered by a complaint
The facility did not keep the environment free of accident hazards, or did not provide enough supervision to prevent accidents like falls.
Why it matters: This is one of the most common citations and directly relates to falls and injuries, which can be devastating for older adults.
Severity (J): Inspectors found a situation that put a resident's life or safety in immediate danger, affecting one or a few residents. The facility must fix it immediately — these citations often come with large fines.
Corrected: Dec 11, 2025 (Deficient, Provider has date of correction)
▲ Actual harm, one-off · Jan 9, 2025 · F-0692
The facility did not provide enough food and fluids to keep residents healthy, such as preventing unplanned weight loss or dehydration.
Why it matters: Malnutrition and dehydration can quickly weaken a resident and lead to serious complications.
Severity (G): One or a few residents were actually harmed — physically or emotionally — though not put in immediate danger of serious injury or death.
Corrected: Jan 27, 2025 (Deficient, Provider has date of correction)
All citations in the current public record (26)
CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed.
| Date | Severity | What the facility was cited for |
|---|---|---|
| Nov 17, 2025 | ▲ J · Immediate jeopardy, one-off | The facility did not keep the environment free of accident hazards, or did not provide enough supervision to prevent accidents like falls. · from a complaint |
| Jan 9, 2025 | ▲ G · Actual harm, one-off | The facility did not provide enough food and fluids to keep residents healthy, such as preventing unplanned weight loss or dehydration. |
| Jan 9, 2025 | F · Potential for harm, facility-wide | The facility's menus did not meet residents' nutritional needs, or were not prepared in advance, followed as written, kept up to date, or reviewed by a dietician. |
| Jan 9, 2025 | F · Potential for harm, facility-wide | The facility did not designate a qualified infection preventionist — a trained person responsible for running the infection prevention and control program. |
| Jan 9, 2025 | D · Potential for harm, one-off | The facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. |
| Jan 9, 2025 | D · Potential for harm, one-off | The facility did not develop and follow policies and procedures to prevent abuse, neglect, and theft. These written safeguards are the foundation of resident protection. |
| Jan 9, 2025 | D · Potential for harm, one-off | The facility provided care that did not meet professional standards of quality — the accepted standards that nurses and other clinicians are expected to follow. |
| Jan 9, 2025 | D · Potential for harm, one-off | The facility's medication error rate was 5 percent or higher — meaning too many doses were given incorrectly, such as the wrong drug, dose, or time. |
| Jan 9, 2025 | D · Potential for harm, one-off | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. |
| Jan 9, 2025 | C · Minimal risk, facility-wide | The facility was not properly licensed, or did not operate in compliance with federal, state, and local laws, regulations, and accepted professional standards. |
| Sep 29, 2023 | E · Potential for harm, repeated | The facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint |
| Sep 29, 2023 | E · Potential for harm, repeated | The facility did not maintain an effective pest control program to prevent or deal with mice, insects, or other pests. · from a complaint |
| Sep 29, 2023 | D · Potential for harm, one-off | The facility did not develop or follow a complete care plan for each resident — the written roadmap covering all of a resident's needs, with measurable goals and timelines. |
| Sep 29, 2023 | D · Potential for harm, one-off | The facility provided care that did not meet professional standards of quality — the accepted standards that nurses and other clinicians are expected to follow. |
| Sep 29, 2023 | D · Potential for harm, one-off | The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own. · from a complaint |
| Sep 29, 2023 | D · Potential for harm, one-off | The facility did not provide treatment and care that follows the doctor's orders and matches the resident's own preferences and goals. · from a complaint |
| Sep 29, 2023 | D · Potential for harm, one-off | The facility did not provide proper care for pressure ulcers (bedsores) or did not do enough to prevent new ones from forming. Bedsores develop when residents stay in one position too long without help moving. · from a complaint |
| Sep 29, 2023 | D · Potential for harm, one-off | The facility did not provide safe, appropriate care for residents who need dialysis — the treatment that filters the blood when kidneys fail. |
| May 26, 2022 | F · Potential for harm, facility-wide | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. |
| May 26, 2022 | E · Potential for harm, repeated | The facility did not make reasonable adjustments to fit each resident's individual needs and preferences — things like call buttons within reach, preferred wake-up times, or accessible room setups. |
| May 26, 2022 | D · Potential for harm, one-off | The facility did not treat residents with dignity and respect, or did not honor their rights to make their own decisions and communicate freely. This is one of the most fundamental resident rights. |
| May 26, 2022 | D · Potential for harm, one-off | The facility did not make its inspection results easy for residents to see, or made it hard for residents to contact advocacy agencies like the ombudsman. |
| May 26, 2022 | D · Potential for harm, one-off | The facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. |
| May 26, 2022 | D · Potential for harm, one-off | The facility did not develop a resident's complete plan of care within 7 days of the full assessment, or the plan wasn't prepared, reviewed, and updated by a team of health professionals as required. |
| May 26, 2022 | D · Potential for harm, one-off | The facility did not provide treatment and care that follows the doctor's orders and matches the resident's own preferences and goals. |
| May 26, 2022 | D · Potential for harm, one-off | The facility did not provide the care needed to maintain or improve residents' movement and flexibility — such as range-of-motion exercises — leading to avoidable decline. |
Inspection trend by year
Citations from standard inspections stayed about the same across the last two inspection cycles (8 → 9).
| Year | Citations | Serious (G–L) | Worst severity that year |
|---|---|---|---|
| 2022 | 8 | 0 | F |
| 2023 | 8 | 0 | E |
| 2025 | 10 | 2 | J ▲ |
Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.
Fines and enforcement (last 3 years)
2 fines totaling $135,795.
| Date | Type | Amount / length |
|---|---|---|
| Nov 17, 2025 | Fine | $108,154 |
| Jan 9, 2025 | Fine | $27,641 |
Nurse staffing (from payroll records, adjusted for how much care residents need)
| Measure | This facility | New Jersey avg | U.S. avg | Where it stands |
|---|---|---|---|---|
| Total nurse staffing (hours per resident per day) | 4.01 | 3.88 | 3.95 | top 29% in New Jersey; top 39% in the U.S. |
| Registered Nurse hours | 1.00 | 0.67 | 0.69 | top 12% in New Jersey; top 16% in the U.S. |
| Weekend total nurse staffing | 3.45 | 3.53 | 3.50 | top 42% in New Jersey; top 45% in the U.S. |
| Weekend RN hours (not acuity-adjusted) | 0.69 | 0.50 | 0.48 | top 16% in New Jersey; top 16% in the U.S. |
| Total nursing staff turnover (%) | 38.0 | 39.7 | 45.8 | top 46% in New Jersey; top 31% in the U.S. |
| RN turnover (%) | 30.8 | 37.7 | 42.9 | top 36% in New Jersey; top 30% in the U.S. |
Hours are per resident per day, case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.11, RN 0.77, weekend 2.67. Staffing rating: 4/5.
Self-reported quality measures
Note: these ratings are based on data the facility reports about itself to CMS. They are not independently verified by inspectors, and can look better than inspection findings. Give more weight to the inspection results above.
Quality measures rating: 4/5 · long-stay residents: 5/5 · short-stay residents: 2/5
Who owns this facility
For profit - Partnership
| Owner / manager | Type | Role | Stake | Since |
|---|---|---|---|---|
| Gateway Care Center, LLC | Organization | 5% or Greater Direct Ownership Interest | — | 10/01/2002 |
| Rosenberg, Jonathan | Individual | 5% or Greater Direct Ownership Interest | — | 09/01/2016 |
| Abboud, Walid | Individual | Operational/Managerial Control | NOT APPLICABLE | 01/01/2023 |
| Abboud, Walid | Individual | ADP of the SNF | NOT APPLICABLE | 01/01/2023 |
| Capuano, Michael | Individual | Operational/Managerial Control | NOT APPLICABLE | 02/07/2022 |
| Capuano, Michael | Individual | ADP of the SNF | NOT APPLICABLE | 03/27/2025 |
| Gateway Care Center, LLC | Organization | ADP of the SNF | NOT APPLICABLE | 03/27/2025 |
| Gateway Eatontown Associates LLC | Organization | 5% or Greater Mortgage Interest | NOT APPLICABLE | 10/01/2002 |
| Gateway Eatontown Associates LLC | Organization | 5% or Greater Security Interest | NOT APPLICABLE | 10/01/2002 |
| Gateway Eatontown Associates LLC | Organization | ADP of the SNF | NOT APPLICABLE | 10/01/2002 |
| Rosenberg, Jonathan | Individual | ADP of the SNF | NOT APPLICABLE | 10/01/2002 |
| Stern, Samuel | Individual | Corporate Officer | NOT APPLICABLE | 01/01/2017 |
| Stern, Samuel | Individual | ADP of the SNF | NOT APPLICABLE | 10/01/2017 |
Questions to ask on your visit
Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.
- "What is your falls rate, and what specific steps do you take to prevent falls and supervise residents at risk?"
- "How do you monitor residents' weight and eating, and what happens when someone starts losing weight?"
- "Who reviews your menus, and can I see this week's menu and join my family member for a meal?"
- "Who is your infection preventionist, and what training do they have?"
- "Can we tour the resident rooms, bathrooms, and common areas today, including areas not on the usual tour route?"
- "What specific steps do you take to prevent abuse and neglect, and how are staff trained on them?"
- "Can you tell me what this citation involved and what steps you took to bring care back up to standard?"
- "What is your current medication error rate, and what have you changed to bring errors down?"
- "What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
- "Can I see the results and plan of correction from your most recent state inspection?"
Nearby facilities (within 20 miles)
| Facility | Distance | City | Overall | Inspection | Flags |
|---|---|---|---|---|---|
| Jersey Shore Center | 1.5 mi | Eatontown, NJ | ★★★★☆ | 3/5 | |
| Redbank Center for Rehabilitation and Healing | 3.3 mi | Red Bank, NJ | ★★☆☆☆ | 2/5 | |
| Complete Care at Shrewsbury LLC | 3.8 mi | Shrewsbury, NJ | ★★★☆☆ | 2/5 | |
| Complete Care at Monmouth, LLC | 3.9 mi | Long Branch, NJ | ★★☆☆☆ | 2/5 | |
| Atrium at Navesink Harbor, the | 4.1 mi | Red Bank, NJ | ★★☆☆☆ | 1/5 | |
| Imperial Care Center | 4.7 mi | Neptune, NJ | ★★★★☆ | 4/5 | |
| Continuing Care at Seabrook | 4.9 mi | Tinton Falls, NJ | ★★★★★ | 5/5 | |
| De la Salle Hall | 4.9 mi | Lincroft, NJ | ★★★★★ | 4/5 | |
| Aster Creek Nursing and Rehabilitation Center | 5.1 mi | Tinton Falls, NJ | ★★★☆☆ | 3/5 | |
| King Manor Care and Rehabilitation Center | 5.3 mi | Neptune, NJ | ★★★★☆ | 4/5 | |
| Jersey Shore Post Acute Rehabilitation and Nursing | 5.9 mi | Neptune, NJ | ★★★☆☆ | 3/5 | |
| Coral Harbor Rehabilitation and Healthcare Center | 6.0 mi | Neptune City, NJ | ★★★★☆ | 3/5 |
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Facility data as of CMS processing date 2026-08-01. CCN 315177.