2102 Latta Road, Rochester, NY 14612 (opens Google Maps) · Monroe County · (585) 225-0920· 40 certified beds · avg 37 residents/day · certified since Jan 1, 1978 · Medicare and Medicaid certified
Certified for both programmes. Certification means the facility can bill Medicaid — it does not mean a Medicaid-funded bed is free right now, so ask directly. Who pays for nursing home care →
Part of chain: HURLBUT CARE (13 facilities, chain avg rating 3.8★)
New to these records? How to read an inspection report →
Health inspection rating: ★★★☆☆3/5 · CMS overall rating: 3/5 · how star ratings work →
The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and quality measures from resident assessments and claims.
▲ Actual harm, isolated · Jan 16, 2025 · F-0805 · triggered by a complaint
The facility did not prepare and serve food in a form that meets each resident's individual needs — for example, chopped, pureed, or softened food for residents with chewing or swallowing problems.
Why it matters: Food served in the wrong texture can cause choking or lead residents to stop eating and lose weight.
Severity (G): Actual harm was cited, below immediate jeopardy. The scope was isolated: limited residents, staff, or locations were affected. Scope describes the extent of the deficiency, not whether it happened on previous inspections.
Corrected: Mar 16, 2025 (Deficient, Provider has date of correction)
Showing the latest 3 of 17 inspection findings. Open the full record below to read every finding.
The facility did not give residents proper notice about what Medicare or Medicaid covers, or about charges the resident might owe for services that aren't covered. F-0582
The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own. F-0677
The facility did not provide safe and appropriate respiratory care — such as oxygen, breathing treatments, or care for residents on breathing equipment — for residents who needed it. F-0695
CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed — that window is CMS's, not ours. Within it, every citation CMS publishes for this facility is listed here: none excluded.
| Date | Severity | What the facility was cited for |
|---|---|---|
| Apr 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not give residents proper notice about what Medicare or Medicaid covers, or about charges the resident might owe for services that aren't covered. · F-0582 |
| Apr 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own. · F-0677 |
| Apr 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not provide safe and appropriate respiratory care — such as oxygen, breathing treatments, or care for residents on breathing equipment — for residents who needed it. · F-0695 |
| Apr 18, 2025 | D · Potential for more than minimal harm, isolated | The facility used bed rails without first trying safer alternatives, or without assessing the resident's safety risk, discussing the risks and benefits with the resident or family, getting consent, and installing the rails correctly. · F-0700 |
| Apr 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812 |
| Apr 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · F-0880 |
| Jan 17, 2025 | D · Potential for more than minimal harm, isolated | The facility did not verify that its nurse aides had completed their required training, or did not retrain aides who had been out of nurse aide work for 2 years. · from a complaint · F-0729 |
| Jan 16, 2025 | ▲ G · Actual harm, isolated | The facility did not prepare and serve food in a form that meets each resident's individual needs — for example, chopped, pureed, or softened food for residents with chewing or swallowing problems. · from a complaint · F-0805 |
| Jan 16, 2025 | D · Potential for more than minimal harm, isolated | The facility did not respond appropriately to alleged violations, such as reports of abuse, neglect, or mistreatment. Facilities must investigate every allegation and protect residents while they do. · from a complaint · F-0610 |
| Aug 8, 2023 | D · Potential for more than minimal harm, isolated | The facility did not respond appropriately to alleged violations, such as reports of abuse, neglect, or mistreatment. Facilities must investigate every allegation and protect residents while they do. · from a complaint · F-0610 |
| Aug 8, 2023 | D · Potential for more than minimal harm, isolated | The facility did not develop a resident's complete plan of care within 7 days of the full assessment, or the plan wasn't prepared, reviewed, and updated by a team of health professionals as required. · from a complaint · F-0657 |
| Aug 8, 2023 | D · Potential for more than minimal harm, isolated | The facility did not have a licensed pharmacist review each resident's complete medication regimen and medical chart every month, or did not follow its own rules for reporting medication problems. · from a complaint · F-0756 |
| Aug 8, 2023 | D · Potential for more than minimal harm, isolated | The facility did not keep residents free from significant medication errors — such as giving the wrong drug, the wrong dose, or missing a critical medication. · from a complaint · F-0760 |
| Aug 8, 2023 | D · Potential for more than minimal harm, isolated | The facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock. · from a complaint · F-0761 |
| Mar 25, 2022 | D · Potential for more than minimal harm, isolated | The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own. · F-0677 |
| Mar 25, 2022 | D · Potential for more than minimal harm, isolated | The facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock. · F-0761 |
| Mar 25, 2022 | B · Potential for minimal harm, pattern | The facility did not give residents proper notice about what Medicare or Medicaid covers, or about charges the resident might owe for services that aren't covered. · F-0582 |
Citations from standard inspections stayed about the same across the last two inspection cycles (5 → 6).
All bars start at zero. Exact values and supporting details remain below.
| Year | Citations | Serious (G–L) | Worst severity that year |
|---|---|---|---|
| 2022 | 3 | 0 | D |
| 2023 | 5 | 0 | D |
| 2025 | 9 | 1 | G ▲ |
Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.
How to file a complaint about care →
1 fine totaling $8,979.
Every penalty CMS publishes for this facility in the 3-year window is listed —none excluded. The count and the dollar total come from two different CMS datasets and agree for this facility. Penalties older than the window are dropped by CMS before publication, not by us.
| Date | Type | Amount / length |
|---|---|---|
| Jan 16, 2025 | Fine | $8,979 |
What these staffing numbers mean →
All bars start at zero. Exact values and supporting details remain below.
| Measure | This facility | New York avg | U.S. avg | Where it stands |
|---|---|---|---|---|
| Total nurse staffing (hours per resident per day) | 3.68 | 3.58 | 3.95 | top 37% in New York; bottom 46% in the U.S. |
| Registered Nurse hours | 0.40 | 0.68 | 0.69 | bottom 14% in New York; bottom 22% in the U.S. |
| Weekend total nurse staffing | 3.38 | 3.13 | 3.50 | top 29% in New York; top 48% in the U.S. |
| Weekend RN hours (not acuity-adjusted) | 0.26 | 0.48 | 0.48 | bottom 30% in New York; bottom 24% in the U.S. |
| Total nursing staff turnover (%) | 45.7 | 40.3 | 45.8 | bottom 35% in New York; bottom 48% in the U.S. |
| RN turnover (%) | — | 39.8 | 42.9 | — |
Hours are per resident per day for the most recent quarter of payroll data in this CMS release (2026-08-01) — the same quarter for every facility — case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.48, RN 0.38, weekend 3.20.Comparing with Medicare Care Compare? Care Compare shows the raw figure (3.48 here, displayed there as hours and minutes), not the adjusted one above. Both are correct; they answer different questions. Staffing rating: 2/5.
Note: CMS combines facility-reported resident assessments (MDS) with claims-based measures. These are different sources from on-site inspection findings. Read the measures alongside inspection and staffing records; a high QM rating does not establish that a home is safe.
Quality measures rating: 2/5 · long-stay residents: 2/5 · short-stay residents: —/5
Price evidence · separate from quality
No verified facility-specific private-pay price is available in our data for Latta Road Nursing Home East. CMS inspection and staffing records do not tell us what this home will charge you.
Use a written private-pay quote. This worksheet adds only the amounts you enter; it does not calculate Medicare, Medicaid or insurance benefits.
Formula: (room rate + daily extras) × days + one-time charges. A 30-day scenario is not a calendar-month quote. Refundable deposits, rate changes and charges you omit are not automatically included. Entries are not saved or sent to our server.
Understand who pays for care · How we handle price evidence · Report an incorrect price
How to read ownership records →
Ownership records as published by CMS on 2026-08-01. CMS records when an owner joined but not when they left. Listed here and no longer involved? Tell us →
For profit - Individual
| Owner / manager | Type | Role | Stake | Since |
|---|---|---|---|---|
| Hurlbut, Robert | Individual | Direct Ownership Interest | NOT APPLICABLE | 01/01/2016 |
| Curletta, Mark | Individual | Corporate Officer | NOT APPLICABLE | 07/16/2021 |
| Curletta, Mark | Individual | Operational/Managerial Control | NOT APPLICABLE | 07/01/2021 |
| Curletta, Mark | Individual | ADP of the SNF | NOT APPLICABLE | 07/01/2021 |
| Dar, Sonia | Individual | Operational/Managerial Control | NOT APPLICABLE | 01/01/2020 |
| Dar, Sonia | Individual | ADP of the SNF | NOT APPLICABLE | 01/01/2020 |
| Hurlbut Health Consulting, LLC | Organization | ADP of the SNF | NOT APPLICABLE | 07/08/2025 |
| Hurlbut, Robert | Individual | Corporate Officer | NOT APPLICABLE | 01/01/2016 |
| Hurlbut, Robert | Individual | Trustee of the SNF | NOT APPLICABLE | 01/01/2016 |
| Hurlbut, Robert | Individual | ADP of the SNF | NOT APPLICABLE | 01/01/2016 |
| Sergent, Michelle | Individual | Operational/Managerial Control | NOT APPLICABLE | 04/01/2025 |
| Sergent, Michelle | Individual | ADP of the SNF | NOT APPLICABLE | 04/01/2025 |
All 12 owning or managing parties CMS has on file are shown — none excluded.
CMS lists this facility under the chain Hurlbut Care — 13 facilities in the current records. Chain membership says who operates these homes. It says nothing about how any individual one of them was inspected; each has its own record.
Listed by state, then facility name — not a ranking. Showing 8 of the 12 others, continuing from this facility's own place in that list.
Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.
| Facility | Distance | City | Overall | Inspection | Flags |
|---|---|---|---|---|---|
| Latta Road Nursing Home West | 0.0 mi | Rochester, NY | ★★★★★ | 5/5 | |
| Waterview Heights Rehabilitation and Nursing Cente | 0.3 mi | Rochester, NY | —/5 | SFF | |
| Edna Tina Wilson Living Center | 0.9 mi | Rochester, NY | ★★★★★ | 5/5 | |
| Hamilton Manor Nursing Home | 2.9 mi | Rochester, NY | ★★★★☆ | 4/5 | |
| Park Ridge Nursing Home | 4.4 mi | Rochester, NY | ★★★★★ | 4/5 | |
| The Brook at High Falls Nursing Home and Rehabilit | 4.7 mi | Rochester, NY | ★★☆☆☆ | 2/5 | |
| St. Ann's Community | 5.9 mi | Rochester, NY | ★★★★☆ | 4/5 | |
| The Pearl Nursing Center of Rochester | 6.1 mi | Rochester, NY | ★☆☆☆☆ | 1/5 | |
| Unity Living Center | 7.4 mi | Rochester, NY | ★★★☆☆ | 2/5 | |
| Wedgewood Nursing and Rehabilitation Center | 7.9 mi | Spencerport, NY | ★★☆☆☆ | 2/5 | |
| Kirkhaven | 7.9 mi | Rochester, NY | ★☆☆☆☆ | 1/5 | |
| Lilac Manor Rehabilitation and Nursing Center | 8.0 mi | Rochester, NY | ★☆☆☆☆ | 1/5 |
Compare this facility with the 3 closest →
CMS records place this facility in Monroe, NY — 32 certified facilities there. These are outside the 20-mile list above, or far enough down it not to appear.
Listed by facility name — not a ranking. Homes already in the table above are not repeated here.
Facility data as of CMS processing date 2026-08-01. CCN 335618.
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