Latta Road Nursing Home East

Name: Latta Road Nursing Home East
Address: 2102 Latta Road, Rochester, NY, 14612, US
Telephone: 5852250920

2102 Latta Road, Rochester, NY 14612 · Monroe County · 40 certified beds · avg 37 residents/day · certified since Jan 1, 1978

Part of chain: HURLBUT CARE (13 facilities, chain avg rating 3.8★)

3/5

Health inspection rating (on-site)

Serious findings on record

$8,979

Fines, last 3 years

3.68

Nurse hours/resident/day (adjusted)

What health inspectors found (on-site government inspections — the most independent evidence available)

Health inspection rating: ★★★☆☆3/5 · CMS overall rating: 3/5

The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and self-reported quality measures.

Most serious findings (actual harm or immediate jeopardy)

▲ Actual harm, one-off · Jan 16, 2025 · F-0805 · triggered by a complaint

The facility did not prepare and serve food in a form that meets each resident's individual needs — for example, chopped, pureed, or softened food for residents with chewing or swallowing problems.

Why it matters: Food served in the wrong texture can cause choking or lead residents to stop eating and lose weight.

Severity (G): One or a few residents were actually harmed — physically or emotionally — though not put in immediate danger of serious injury or death.

Corrected: Mar 16, 2025 (Deficient, Provider has date of correction)

All citations in the current public record (17)

CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed.

Date	Severity	What the facility was cited for
Apr 18, 2025	D · Potential for harm, one-off	The facility did not give residents proper notice about what Medicare or Medicaid covers, or about charges the resident might owe for services that aren't covered.
Apr 18, 2025	D · Potential for harm, one-off	The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own.
Apr 18, 2025	D · Potential for harm, one-off	The facility did not provide safe and appropriate respiratory care — such as oxygen, breathing treatments, or care for residents on breathing equipment — for residents who needed it.
Apr 18, 2025	D · Potential for harm, one-off	The facility used bed rails without first trying safer alternatives, or without assessing the resident's safety risk, discussing the risks and benefits with the resident or family, getting consent, and installing the rails correctly.
Apr 18, 2025	D · Potential for harm, one-off	The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards.
Apr 18, 2025	D · Potential for harm, one-off	The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide.
Jan 17, 2025	D · Potential for harm, one-off	The facility did not verify that its nurse aides had completed their required training, or did not retrain aides who had been out of nurse aide work for 2 years. · from a complaint
Jan 16, 2025	▲ G · Actual harm, one-off	The facility did not prepare and serve food in a form that meets each resident's individual needs — for example, chopped, pureed, or softened food for residents with chewing or swallowing problems. · from a complaint
Jan 16, 2025	D · Potential for harm, one-off	The facility did not respond appropriately to alleged violations, such as reports of abuse, neglect, or mistreatment. Facilities must investigate every allegation and protect residents while they do. · from a complaint
Aug 8, 2023	D · Potential for harm, one-off	The facility did not respond appropriately to alleged violations, such as reports of abuse, neglect, or mistreatment. Facilities must investigate every allegation and protect residents while they do. · from a complaint
Aug 8, 2023	D · Potential for harm, one-off	The facility did not develop a resident's complete plan of care within 7 days of the full assessment, or the plan wasn't prepared, reviewed, and updated by a team of health professionals as required. · from a complaint
Aug 8, 2023	D · Potential for harm, one-off	The facility did not have a licensed pharmacist review each resident's complete medication regimen and medical chart every month, or did not follow its own rules for reporting medication problems. · from a complaint
Aug 8, 2023	D · Potential for harm, one-off	The facility did not keep residents free from significant medication errors — such as giving the wrong drug, the wrong dose, or missing a critical medication. · from a complaint
Aug 8, 2023	D · Potential for harm, one-off	The facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock. · from a complaint
Mar 25, 2022	D · Potential for harm, one-off	The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own.
Mar 25, 2022	D · Potential for harm, one-off	The facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock.
Mar 25, 2022	B · Minimal risk, repeated	The facility did not give residents proper notice about what Medicare or Medicaid covers, or about charges the resident might owe for services that aren't covered.

Inspection trend by year

Citations from standard inspections stayed about the same across the last two inspection cycles (5 → 6).

Year	Citations	Serious (G–L)	Worst severity that year
2022	3	0	D
2023	5	0	D
2025	9	1	G ▲

Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.

Fines and enforcement (last 3 years)

1 fine totaling $8,979.

Date	Type	Amount / length
Jan 16, 2025	Fine	$8,979

Nurse staffing (from payroll records, adjusted for how much care residents need)

Measure	This facility	New York avg	U.S. avg	Where it stands
Total nurse staffing (hours per resident per day)	3.68	3.58	3.95	top 37% in New York; bottom 46% in the U.S.
Registered Nurse hours	0.40	0.68	0.69	bottom 14% in New York; bottom 22% in the U.S.
Weekend total nurse staffing	3.38	3.13	3.50	top 29% in New York; top 48% in the U.S.
Weekend RN hours (not acuity-adjusted)	0.26	0.48	0.48	bottom 30% in New York; bottom 24% in the U.S.
Total nursing staff turnover (%)	45.7	40.3	45.8	bottom 35% in New York; bottom 48% in the U.S.
RN turnover (%)	0.0	39.8	42.9	—

Hours are per resident per day, case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.48, RN 0.38, weekend 3.20. Staffing rating: 2/5.

Self-reported quality measures

Note: these ratings are based on data the facility reports about itself to CMS. They are not independently verified by inspectors, and can look better than inspection findings. Give more weight to the inspection results above.

Quality measures rating: 2/5 · long-stay residents: 2/5 · short-stay residents: —/5

Who owns this facility

For profit - Individual

Owner / manager	Type	Role	Stake	Since
Hurlbut, Robert	Individual	Direct Ownership Interest	NOT APPLICABLE	01/01/2016
Curletta, Mark	Individual	Corporate Officer	NOT APPLICABLE	07/16/2021
Curletta, Mark	Individual	Operational/Managerial Control	NOT APPLICABLE	07/01/2021
Curletta, Mark	Individual	ADP of the SNF	NOT APPLICABLE	07/01/2021
Dar, Sonia	Individual	Operational/Managerial Control	NOT APPLICABLE	01/01/2020
Dar, Sonia	Individual	ADP of the SNF	NOT APPLICABLE	01/01/2020
Hurlbut Health Consulting, LLC	Organization	ADP of the SNF	NOT APPLICABLE	07/08/2025
Hurlbut, Robert	Individual	Corporate Officer	NOT APPLICABLE	01/01/2016
Hurlbut, Robert	Individual	Trustee of the SNF	NOT APPLICABLE	01/01/2016
Hurlbut, Robert	Individual	ADP of the SNF	NOT APPLICABLE	01/01/2016
Sergent, Michelle	Individual	Operational/Managerial Control	NOT APPLICABLE	04/01/2025
Sergent, Michelle	Individual	ADP of the SNF	NOT APPLICABLE	04/01/2025

Questions to ask on your visit

Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.

"How do you handle residents who need modified food textures, and how do you make those meals appetizing?"
"Before any service that isn't covered by Medicare or Medicaid, how will you notify us and get our agreement?"
"How many aides are on each shift, and how do you make sure every resident gets timely help with bathing, dressing, and meals?"
"How many residents here use oxygen or breathing equipment, and who checks that equipment each shift?"
"What alternatives do you try before using bed rails, and how do you involve families in that decision?"
"What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
"Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"
"How do you confirm each aide's training and certification before they start caring for residents?"
"What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
"Can I see the results and plan of correction from your most recent state inspection?"

Nearby facilities (within 20 miles)

Facility	Distance	City	Overall	Inspection	Flags
Latta Road Nursing Home West	0.0 mi	Rochester, NY	★★★★★	5/5
Waterview Heights Rehabilitation and Nursing Cente	0.3 mi	Rochester, NY		—/5	SFF
Edna Tina Wilson Living Center	0.9 mi	Rochester, NY	★★★★★	5/5
Hamilton Manor Nursing Home	2.9 mi	Rochester, NY	★★★★☆	4/5
Park Ridge Nursing Home	4.4 mi	Rochester, NY	★★★★★	4/5
The Brook at High Falls Nursing Home and Rehabilit	4.7 mi	Rochester, NY	★★☆☆☆	2/5
St. Ann's Community	5.9 mi	Rochester, NY	★★★★☆	4/5
The Pearl Nursing Center of Rochester	6.1 mi	Rochester, NY	★☆☆☆☆	1/5
Unity Living Center	7.4 mi	Rochester, NY	★★★☆☆	2/5
Wedgewood Nursing and Rehabilitation Center	7.9 mi	Spencerport, NY	★★☆☆☆	2/5
Kirkhaven	7.9 mi	Rochester, NY	★☆☆☆☆	1/5
Lilac Manor Rehabilitation and Nursing Center	8.0 mi	Rochester, NY	★☆☆☆☆	1/5

Compare this facility with the 3 closest →

All facilities in Rochester →

Facility data as of CMS processing date 2026-08-01. CCN 335618.

The Care File

Visit checklist — Latta Road Nursing Home East

2102 Latta Road, Rochester, NY 14612 · 5852250920

Health inspection rating 3/5 · CMS overall 3/5· Fines (3y): $8,979

Most serious findings on record:

▲ Jan 16, 2025 (F-0805, Actual harm, one-off): The facility did not prepare and serve food in a form that meets each resident's individual needs — for example, chopped, pureed, or softened food for residents with chewing or swallowing problems.

Questions for the administrator:

☐ "How do you handle residents who need modified food textures, and how do you make those meals appetizing?"
☐ "Before any service that isn't covered by Medicare or Medicaid, how will you notify us and get our agreement?"
☐ "How many aides are on each shift, and how do you make sure every resident gets timely help with bathing, dressing, and meals?"
☐ "How many residents here use oxygen or breathing equipment, and who checks that equipment each shift?"
☐ "What alternatives do you try before using bed rails, and how do you involve families in that decision?"
☐ "What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
☐ "Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"
☐ "How do you confirm each aide's training and certification before they start caring for residents?"
☐ "What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
☐ "Can I see the results and plan of correction from your most recent state inspection?"

While you're there, notice:

☐ Smell and cleanliness in hallways, not just the lobby
☐ How staff speak to residents; call lights answered promptly
☐ Residents up, dressed, and engaged (visit mealtimes and a weekend if you can)

Data: CMS Provider Data Catalog, version 2026-08-01 · CCN 335618 · Verify at medicare.gov/care-compare · Printed from The Care File (thecarefile.com)