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The Brightonian, INC
1919 Elmwood Avenue, Rochester, NY 14620 (opens Google Maps) · Monroe County · (585) 271-8700· 54 certified beds · avg 50 residents/day · certified since Oct 1, 1976 · Medicare and Medicaid certified
Certified for both programmes. Certification means the facility can bill Medicaid — it does not mean a Medicaid-funded bed is free right now, so ask directly. Who pays for nursing home care →
Part of chain: HURLBUT CARE (13 facilities, chain avg rating 3.8★)
5/5
Health inspection rating (on-site)
inspected Feb 12, 2025
0
Serious findings on record
$0
Fines, last 3 years
4.44
Nurse hours/resident/day (adjusted)
Every record stays on this page.
What health inspectors found (on-site government inspections — the most independent evidence available)
New to these records? How to read an inspection report →
Health inspection rating: ★★★★★5/5 · CMS overall rating: 5/5 · how star ratings work →
The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and quality measures from resident assessments and claims.
Inspection findings in the public record
Showing the latest 3 of 18 inspection findings. Open the full record below to read every finding.
The facility did not let a resident help develop and carry out their own plan of care — the written roadmap of the services and support they'll receive, built around their personal goals and preferences. · from a complaint F-0553
The facility did not protect residents from abuse or neglect. This covers physical, mental, and sexual abuse, physical punishment, and neglect, by anyone — staff, other residents, or visitors. F-0600
The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own. F-0677
View all 18 inspection findingsShow only the latest 3 findings
CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed — that window is CMS's, not ours. Within it, every citation CMS publishes for this facility is listed here: none excluded.
| Date | Severity | What the facility was cited for |
|---|---|---|
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not let a resident help develop and carry out their own plan of care — the written roadmap of the services and support they'll receive, built around their personal goals and preferences. · from a complaint · F-0553 |
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not protect residents from abuse or neglect. This covers physical, mental, and sexual abuse, physical punishment, and neglect, by anyone — staff, other residents, or visitors. · F-0600 |
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not provide the help residents need with basic daily activities — like bathing, dressing, eating, and using the bathroom — for residents who cannot do these things on their own. · F-0677 |
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not keep the environment free of accident hazards, or did not provide enough supervision to prevent accidents like falls. · F-0689 |
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not provide appropriate care related to bladder and bowel needs — including care for residents who use catheters and steps to prevent urinary tract infections. · from a complaint · F-0690 |
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812 |
| Oct 19, 2023 | D · Potential for more than minimal harm, isolated | The facility did not arrange hospice services for a resident who needed them, or help the resident move to a facility that could arrange hospice. Hospice provides comfort-focused care for people nearing the end of life. · from a complaint · F-0849 |
| Oct 19, 2023 | B · Potential for minimal harm, pattern | The facility did not post the names, addresses, and phone numbers of state agencies and advocacy groups, along with a notice that residents may file complaints with the state survey agency. · F-0575 |
| Oct 19, 2023 | B · Potential for minimal harm, pattern | The facility did not give residents proper notice about what Medicare or Medicaid covers, or about charges the resident might owe for services that aren't covered. · from a complaint · F-0582 |
| Oct 19, 2023 | B · Potential for minimal harm, pattern | The facility did not post its nurse staffing information every day. Nursing homes must publicly display how many nurses and aides are on duty each day. · from a complaint · F-0732 |
| Apr 22, 2022 | E · Potential for more than minimal harm, pattern | The facility did not serve food and drinks that were appetizing, attractive, and at a safe and pleasant temperature. · F-0804 |
| Apr 22, 2022 | E · Potential for more than minimal harm, pattern | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812 |
| Apr 22, 2022 | D · Potential for more than minimal harm, isolated | The facility did not develop and follow policies and procedures to prevent abuse, neglect, and theft. These written safeguards are the foundation of resident protection. · F-0607 |
| Apr 22, 2022 | D · Potential for more than minimal harm, isolated | The facility did not report suspected abuse, neglect, or theft to the proper authorities quickly enough, or did not report the results of its investigation. · F-0609 |
| Apr 22, 2022 | D · Potential for more than minimal harm, isolated | The facility did not keep the environment free of accident hazards, or did not provide enough supervision to prevent accidents like falls. · F-0689 |
| Apr 22, 2022 | B · Potential for minimal harm, pattern | The facility did not give residents important notices in a format and language they can understand — for example, translated documents or accessible formats for those with vision or hearing loss. · F-0574 |
| Apr 22, 2022 | B · Potential for minimal harm, pattern | The facility did not give residents (and their representatives and the ombudsman, a state advocate for residents) proper advance notice before a transfer or discharge, including information about their right to appeal. · F-0623 |
| Apr 22, 2022 | B · Potential for minimal harm, pattern | The facility did not give the resident or their representative written notice of how long it would hold the resident's bed during a hospital stay or approved leave. · F-0625 |
Inspection trend by year
All citationsSerious citations (G–L)
2022
All citations: 8
Serious citations (G–L): 0
2023
All citations: 10
Serious citations (G–L): 0
All bars start at zero. Exact values and supporting details remain below.
| Year | Citations | Serious (G–L) | Worst severity that year |
|---|---|---|---|
| 2022 | 8 | 0 | E |
| 2023 | 10 | 0 | D |
Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.
Fines and enforcement (last 3 years)
Nurse staffing (from payroll records, adjusted for how much care residents need)
What these staffing numbers mean →
This facilityNew York averageU.S. average
Total nurse staffing (hours per resident per day)
This facility: 4.44
New York average: 3.58
U.S. average: 3.95
Registered Nurse hours
This facility: 0.45
New York average: 0.68
U.S. average: 0.69
Weekend total nurse staffing
This facility: 3.55
New York average: 3.13
U.S. average: 3.50
All bars start at zero. Exact values and supporting details remain below.
| Measure | This facility | New York avg | U.S. avg | Where it stands |
|---|---|---|---|---|
| Total nurse staffing (hours per resident per day) | 4.44 | 3.58 | 3.95 | top 14% in New York; top 25% in the U.S. |
| Registered Nurse hours | 0.45 | 0.68 | 0.69 | bottom 24% in New York; bottom 30% in the U.S. |
| Weekend total nurse staffing | 3.55 | 3.13 | 3.50 | top 23% in New York; top 40% in the U.S. |
| Weekend RN hours (not acuity-adjusted) | 0.29 | 0.48 | 0.48 | bottom 37% in New York; bottom 30% in the U.S. |
| Total nursing staff turnover (%) | 62.5 | 40.3 | 45.8 | bottom 8% in New York; bottom 13% in the U.S. |
| RN turnover (%) | — | 39.8 | 42.9 | — |
Hours are per resident per day for the most recent quarter of payroll data in this CMS release (2026-08-01) — the same quarter for every facility — case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.95, RN 0.40, weekend 3.16.Comparing with Medicare Care Compare? Care Compare shows the raw figure (3.95 here, displayed there as hours and minutes), not the adjusted one above. Both are correct; they answer different questions. Staffing rating: 3/5.
Quality measures: assessments & claims
Note: CMS combines facility-reported resident assessments (MDS) with claims-based measures. These are different sources from on-site inspection findings. Read the measures alongside inspection and staffing records; a high QM rating does not establish that a home is safe.
Quality measures rating: 3/5 · long-stay residents: 3/5 · short-stay residents: —/5
Costs & payment
Price evidence · separate from quality
No verified facility-specific private-pay price is available in our data for The Brightonian, INC. CMS inspection and staffing records do not tell us what this home will charge you.
Calculate a stay from a quote you receive
Use a written private-pay quote. This worksheet adds only the amounts you enter; it does not calculate Medicare, Medicaid or insurance benefits.
Formula: (room rate + daily extras) × days + one-time charges. A 30-day scenario is not a calendar-month quote. Refundable deposits, rate changes and charges you omit are not automatically included. Entries are not saved or sent to our server.
Before you compare prices
- Request the room type, effective date and itemized daily rate in writing.
- Ask about therapy, medicines, supplies, care-level charges, deposits, refunds and annual increases.
- Confirm insurance or Medicaid eligibility and bed availability directly; certification alone does not guarantee either.
Understand who pays for care · How we handle price evidence · Report an incorrect price
Who owns this facility
How to read ownership records →
Ownership records as published by CMS on 2026-08-01. CMS records when an owner joined but not when they left. Listed here and no longer involved? Tell us →
For profit - Corporation
| Owner / manager | Type | Role | Stake | Since |
|---|---|---|---|---|
| Hurlbut, Robert | Individual | Direct Ownership Interest | NOT APPLICABLE | 04/01/2007 |
| Baratz, Lon | Individual | Operational/Managerial Control | NOT APPLICABLE | 01/30/2024 |
| Baratz, Lon | Individual | ADP of the SNF | NOT APPLICABLE | 01/20/2024 |
| Bonadio & Co LLP | Organization | ADP of the SNF | NOT APPLICABLE | 01/01/2020 |
| Curletta, Mark | Individual | Corporate Officer | NOT APPLICABLE | 07/16/2021 |
| Curletta, Mark | Individual | Operational/Managerial Control | NOT APPLICABLE | 07/01/2021 |
| Curletta, Mark | Individual | ADP of the SNF | NOT APPLICABLE | 07/16/2021 |
| Garcia, Doris | Individual | Operational/Managerial Control | NOT APPLICABLE | 01/06/2003 |
| Garcia, Doris | Individual | ADP of the SNF | NOT APPLICABLE | 01/01/2020 |
| Hurlbut Health Consulting, LLC | Organization | ADP of the SNF | NOT APPLICABLE | 07/08/2025 |
| Hurlbut, Robert | Individual | Corporate Officer | NOT APPLICABLE | 03/01/1997 |
| Hurlbut, Robert | Individual | ADP of the SNF | NOT APPLICABLE | 03/31/2007 |
All 12 owning or managing parties CMS has on file are shown — none excluded.
Other facilities in the same chain
CMS lists this facility under the chain Hurlbut Care — 13 facilities in the current records. Chain membership says who operates these homes. It says nothing about how any individual one of them was inspected; each has its own record.
- The Hurlbut — Rochester, NY · overall 2/5
- Waterview Heights Rehabilitation and Nursing Cente — Rochester, NY · overall —/5SFF
- Woodside Manor Nursing Home INC — Rochester, NY · overall 4/5
- Avon Nursing Home L L C — Avon, NY · overall 4/5
- Conesus Lake Nursing Home, LLC — Livonia, NY · overall 5/5
- Hamilton Manor Nursing Home — Rochester, NY · overall 4/5
- Latta Road Nursing Home East — Rochester, NY · overall 3/5
- Latta Road Nursing Home West — Rochester, NY · overall 5/5
Listed by state, then facility name — not a ranking. Showing 8 of the 12 others, continuing from this facility's own place in that list.
Questions to ask on your visit
Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.
- "How are residents and families included in care plan meetings, and how often do those meetings happen?"
- "Tell me about this abuse or neglect citation — what happened, and what specific changes did you make afterward?"
- "How many aides are on each shift, and how do you make sure every resident gets timely help with bathing, dressing, and meals?"
- "What is your falls rate, and what specific steps do you take to prevent falls and supervise residents at risk?"
- "How do you care for residents with incontinence or catheters, and what do you do to prevent urinary tract infections?"
- "What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
- "How do you coordinate hospice care, and can residents stay here while receiving it?"
- "Where do you post the contact information for the state agency and the ombudsman, in case we ever need to file a complaint?"
Also worth asking anywhere
- "What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
- "Can I see the plan of correction for the findings in your most recent state inspection?"
- "CMS reports 63% total nursing staff turnover here — who on the care team has been with you longest?"
- "Can I visit again unannounced, at a mealtime or on a weekend?"
Nearby facilities (12 closest of 32 within 20 miles)
| Facility | Distance | City | Overall | Inspection | Flags |
|---|---|---|---|---|---|
| The Highlands at Brighton | 1.1 mi | Rochester, NY | ★★★☆☆ | 3/5 | |
| Woodside Manor Nursing Home INC | 1.2 mi | Rochester, NY | ★★★★☆ | 4/5 | |
| St. John's Health Care Corporation | 1.3 mi | Rochester, NY | ★☆☆☆☆ | 1/5 | |
| Jewish Home of Rochester | 1.4 mi | Rochester, NY | ★★★★★ | 4/5 | |
| Church Home of the Protestant Episcopal Church | 1.8 mi | Rochester, NY | ★★★☆☆ | 3/5 | |
| Monroe Community Hospital | 1.8 mi | Rochester, NY | ★☆☆☆☆ | 1/5 | |
| Kirkhaven | 1.9 mi | Rochester, NY | ★☆☆☆☆ | 1/5 | |
| Lilac Manor Rehabilitation and Nursing Center | 1.9 mi | Rochester, NY | ★☆☆☆☆ | 1/5 | |
| The Hurlbut | 2.4 mi | Rochester, NY | ★★☆☆☆ | 3/5 | |
| Blossom Health Care Center INC. | 2.6 mi | Rochester, NY | ★☆☆☆☆ | 2/5 | |
| The Friendly Home | 2.9 mi | Rochester, NY | ★★★★☆ | 3/5 | |
| Unity Living Center | 3.0 mi | Rochester, NY | ★★★☆☆ | 2/5 |
Compare this facility with the 3 closest →
Other facilities in the same county
CMS records place this facility in Monroe, NY — 32 certified facilities there. These are outside the 20-mile list above, or far enough down it not to appear.
- The Brook at High Falls Nursing Home and Rehabilit — Rochester, NY · overall 2/5
- The Pearl Nursing Center of Rochester — Rochester, NY · overall 1/5
- Waterview Heights Rehabilitation and Nursing Cente — Rochester, NY · overall —/5SFF
- Wedgewood Nursing and Rehabilitation Center — Spencerport, NY · overall 2/5
Listed by facility name — not a ranking. Homes already in the table above are not repeated here.
Facility data as of CMS processing date 2026-08-01. CCN 335554.
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