North CarolinaGreensboro

Heartland Living & Rehab at the Moses H Cone Memor

1131 North Church Street, Greensboro, NC 27401 · Guilford County · 107 certified beds · avg 92 residents/day · certified since Jul 11, 1991

Part of chain: CENTURY CARE MANAGEMENT (7 facilities, chain avg rating 4.1★)

4/5
Health inspection rating (on-site)
0
Serious findings on record
$0
Fines, last 3 years
4.11
Nurse hours/resident/day (adjusted)

What health inspectors found (on-site government inspections — the most independent evidence available)

Health inspection rating: ★★★★☆4/5 · CMS overall rating: 4/5

The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and self-reported quality measures.

All citations in the current public record (13)

CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed.

DateSeverityWhat the facility was cited for
Apr 30, 2026D · Potential for harm, one-offThe facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint
Apr 30, 2026D · Potential for harm, one-offThe facility did not provide safe and appropriate respiratory care — such as oxygen, breathing treatments, or care for residents on breathing equipment — for residents who needed it. · from a complaint
Feb 26, 2025E · Potential for harm, repeatedThe facility did not have a registered nurse on duty at least 8 hours a day, or did not have a registered nurse serving full-time as director of nursing.
Feb 26, 2025D · Potential for harm, one-offThe facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs.
Feb 26, 2025D · Potential for harm, one-offThe facility did not provide appropriate care related to bladder and bowel needs — including care for residents who use catheters and steps to prevent urinary tract infections.
Sep 28, 2023E · Potential for harm, repeatedThe facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist.
Sep 28, 2023E · Potential for harm, repeatedThe facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock.
Sep 28, 2023D · Potential for harm, one-offThe facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs.
Sep 28, 2023D · Potential for harm, one-offThe facility did not accurately assess a resident's health and needs. Assessments are the foundation for all the care a resident receives.
Sep 28, 2023D · Potential for harm, one-offThe facility did not develop or follow a complete care plan for each resident — the written roadmap covering all of a resident's needs, with measurable goals and timelines.
Sep 28, 2023D · Potential for harm, one-offThe facility's medication error rate was 5 percent or higher — meaning too many doses were given incorrectly, such as the wrong drug, dose, or time.
Sep 28, 2023D · Potential for harm, one-offThe facility did not run an ongoing quality assurance committee that reviews care problems and creates plans to fix them.
Sep 28, 2023D · Potential for harm, one-offThe facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide.

Inspection trend by year

Citations from standard inspections decreased between the last two inspection cycles (3 → 2).

YearCitationsSerious (G–L)Worst severity that year
202380E
202530E
202620D

Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.

Fines and enforcement (last 3 years)

No fines or payment denials in the published 3-year window.

Nurse staffing (from payroll records, adjusted for how much care residents need)

MeasureThis facilityNorth Carolina avgU.S. avgWhere it stands
Total nurse staffing (hours per resident per day)4.114.013.95top 27% in North Carolina; top 35% in the U.S.
Registered Nurse hours0.230.640.69bottom 3% in North Carolina; bottom 4% in the U.S.
Weekend total nurse staffing3.773.563.50top 24% in North Carolina; top 31% in the U.S.
Weekend RN hours (not acuity-adjusted)0.110.410.48bottom 3% in North Carolina; bottom 2% in the U.S.
Total nursing staff turnover (%)35.849.045.8top 19% in North Carolina; top 26% in the U.S.
RN turnover (%)28.645.742.9top 21% in North Carolina; top 26% in the U.S.

Hours are per resident per day, case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.79, RN 0.21, weekend 3.48. Staffing rating: 3/5.

Self-reported quality measures

Note: these ratings are based on data the facility reports about itself to CMS. They are not independently verified by inspectors, and can look better than inspection findings. Give more weight to the inspection results above.

Quality measures rating: 2/5 · long-stay residents: 2/5 · short-stay residents: 2/5

Who owns this facility

For profit - Corporation

Owner / managerTypeRoleStakeSince
Noah K Duncan MRTL TrOrganization5% or Greater Direct Ownership Interest100%04/30/2013
Boyette, BarbaraIndividualCorporate DirectorNOT APPLICABLE03/08/2007
Century Care Management, INC.OrganizationOperational/Managerial ControlNOT APPLICABLE03/08/2007
Gilliam, RobertIndividualCorporate DirectorNOT APPLICABLE11/14/2008
Gilliam, RobertIndividualCorporate OfficerNOT APPLICABLE09/01/2021
Schmidlin, JamesIndividualCorporate OfficerNOT APPLICABLE09/01/2021
Wilson, HoraceIndividualW-2 Managing EmployeeNOT APPLICABLE08/23/2017

Questions to ask on your visit

Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.

Nearby facilities (within 20 miles)

FacilityDistanceCityOverallInspectionFlags
Linden Place Center for Nursing and Rehabilitation0.4 miGreensboro, NC★★☆☆☆2/5
Kindred Hospital East Greensboro3.0 miGreensboro, NC★★★☆☆3/5
Blumenthal Health and Rehabilitation Center3.0 miGreensboro, NC—/5abuseSFF
Maple Grove Health and Rehabilitation Center3.7 miGreensboro, NC★★★★★4/5
Guilford Health Care Center3.7 miGreensboro, NC★☆☆☆☆2/5
Piedmont Hills Center for Nursing and Rehab3.8 miGreensboro, NC★☆☆☆☆1/5
Whitestone a Masonic and Eastern Star Community4.0 miGreensboro, NC★★★★☆4/5
Greenhaven Health and Rehabilitation Center5.0 miGreensboro, NC★★★☆☆2/5abuse
Friends Homes at Guilford5.9 miGreensboro, NC★★★★★5/5
Camden Health and Rehabilitation6.2 miGreensboro, NC★★★★☆4/5
Ashton Health and Rehabilitation6.5 miMcLeansville, NC★★★★★4/5
Adams Farm Living & Rehabilitation8.2 miJamestown, NC★★☆☆☆3/5

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Facility data as of CMS processing date 2026-08-01. CCN 345391.