New Jersey ›Cranford

Birchwood Rehabilitation and Healthcare Center

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205 Birchwood Ave, Cranford, NJ 07016 (opens Google Maps) · Union County · (908) 272-6660· 200 certified beds · avg 185 residents/day · certified since Sep 1, 1972 · Medicare and Medicaid certified

Certified for both programmes. Certification means the facility can bill Medicaid — it does not mean a Medicaid-funded bed is free right now, so ask directly. Who pays for nursing home care →

Part of chain: ATLAS HEALTHCARE (29 facilities, chain avg rating 3.6★)

4/5
Health inspection rating (on-site)
inspected Dec 11, 2025
0
Serious findings on record
$0
Fines, last 3 years
3.49
Nurse hours/resident/day (adjusted)

What health inspectors found (on-site government inspections — the most independent evidence available)

New to these records? How to read an inspection report →

Health inspection rating: ★★★★☆4/5 · CMS overall rating: 5/5 · how star ratings work →

The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and quality measures from resident assessments and claims.

Inspection findings in the public record

Showing the latest 3 of 25 inspection findings. Open the full record below to read every finding.

  1. E · Potential for more than minimal harm, pattern

    The facility did not treat residents with dignity and respect, or did not honor their rights to make their own decisions and communicate freely. This is one of the most fundamental resident rights. F-0550

  2. D · Potential for more than minimal harm, isolated

    The facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint F-0584

  3. D · Potential for more than minimal harm, isolated

    The facility did not provide treatment and care that follows the doctor's orders and matches the resident's own preferences and goals. · from a complaint F-0684

View all 25 inspection findingsShow only the latest 3 findings

CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed — that window is CMS's, not ours. Within it, every citation CMS publishes for this facility is listed here: none excluded.

DateSeverityWhat the facility was cited for
Dec 11, 2025E · Potential for more than minimal harm, patternThe facility did not treat residents with dignity and respect, or did not honor their rights to make their own decisions and communicate freely. This is one of the most fundamental resident rights. · F-0550
Dec 11, 2025D · Potential for more than minimal harm, isolatedThe facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint · F-0584
Dec 11, 2025D · Potential for more than minimal harm, isolatedThe facility did not provide treatment and care that follows the doctor's orders and matches the resident's own preferences and goals. · from a complaint · F-0684
Dec 11, 2025D · Potential for more than minimal harm, isolatedThe facility used bed rails without first trying safer alternatives, or without assessing the resident's safety risk, discussing the risks and benefits with the resident or family, getting consent, and installing the rails correctly. · F-0700
Nov 14, 2024D · Potential for more than minimal harm, isolatedThe facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · from a complaint · F-0812
Aug 6, 2024F · Potential for more than minimal harm, widespreadThe facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812
Aug 6, 2024E · Potential for more than minimal harm, patternThe facility did not provide safe, appropriate care for residents who need dialysis — the treatment that filters the blood when kidneys fail. · F-0698
Aug 6, 2024E · Potential for more than minimal harm, patternThe facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist. · F-0755
Aug 6, 2024E · Potential for more than minimal harm, patternThe facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · F-0880
Aug 6, 2024D · Potential for more than minimal harm, isolatedThe facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint · F-0584
Aug 6, 2024D · Potential for more than minimal harm, isolatedThe facility did not accurately assess a resident's health and needs. Assessments are the foundation for all the care a resident receives. · from a complaint · F-0641
Aug 6, 2024D · Potential for more than minimal harm, isolatedThe facility did not develop or follow a complete care plan for each resident — the written roadmap covering all of a resident's needs, with measurable goals and timelines. · F-0656
Aug 6, 2024D · Potential for more than minimal harm, isolatedThe facility did not provide proper care for pressure ulcers (bedsores) or did not do enough to prevent new ones from forming. Bedsores develop when residents stay in one position too long without help moving. · from a complaint · F-0686
Aug 6, 2024D · Potential for more than minimal harm, isolatedThe facility did not make sure the resident's doctor reviewed their care and wrote, signed, and dated progress notes and orders at each required visit. · F-0711
Aug 4, 2022F · Potential for more than minimal harm, widespreadThe facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812
Aug 4, 2022E · Potential for more than minimal harm, patternThe facility did not reassess a resident after a significant change in their condition, such as a sudden decline in health. A full new assessment is required when a resident's condition changes in a major way. · F-0637
Aug 4, 2022E · Potential for more than minimal harm, patternThe facility did not provide safe and appropriate respiratory care — such as oxygen, breathing treatments, or care for residents on breathing equipment — for residents who needed it. · F-0695
Aug 4, 2022E · Potential for more than minimal harm, patternThe facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist. · F-0755
Aug 4, 2022E · Potential for more than minimal harm, patternThe facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · F-0880
Aug 4, 2022D · Potential for more than minimal harm, isolatedThe facility did not honor residents' rights to request, refuse, or stop treatment, to decline participation in medical research, or to make an advance directive — a written statement of their wishes for future medical care. · F-0578
Aug 4, 2022D · Potential for more than minimal harm, isolatedThe facility did not accurately assess a resident's health and needs. Assessments are the foundation for all the care a resident receives. · F-0641
Aug 4, 2022D · Potential for more than minimal harm, isolatedThe facility provided care that did not meet professional standards of quality — the accepted standards that nurses and other clinicians are expected to follow. · F-0658
Aug 4, 2022D · Potential for more than minimal harm, isolatedThe facility did not provide the care needed to maintain or improve residents' movement and flexibility — such as range-of-motion exercises — leading to avoidable decline. · F-0688
Aug 4, 2022D · Potential for more than minimal harm, isolatedThe facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock. · F-0761
Aug 4, 2022D · Potential for more than minimal harm, isolatedThe facility did not keep its building and grounds safe, functional, clean, and comfortable for residents, staff, and visitors. · F-0921

Inspection trend by year

Citations from standard inspections decreased between the last two inspection cycles (6 → 2).

Citations by recorded inspection yearPublished citation counts, not a quality score · Source: CMS, 2026-08-01
All citationsSerious citations (G–L)
2022
All citations: 11
Serious citations (G–L): 0
2024
All citations: 10
Serious citations (G–L): 0
2025
All citations: 4
Serious citations (G–L): 0

All bars start at zero. Exact values and supporting details remain below.

YearCitationsSerious (G–L)Worst severity that year
2022110F
2024100F
202540E

Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.

Fines and enforcement (last 3 years)

How to file a complaint about care →

No fines or payment denials in the published 3-year window.

Nurse staffing (from payroll records, adjusted for how much care residents need)

What these staffing numbers mean →

Nurse time, in contextAdjusted hours per resident per day · Source: CMS, 2026-08-01
This facilityNew Jersey averageU.S. average
Total nurse staffing (hours per resident per day)
This facility: 3.49
New Jersey average: 3.88
U.S. average: 3.95
Registered Nurse hours
This facility: 0.39
New Jersey average: 0.67
U.S. average: 0.69
Weekend total nurse staffing
This facility: 3.13
New Jersey average: 3.53
U.S. average: 3.50

All bars start at zero. Exact values and supporting details remain below.

MeasureThis facilityNew Jersey avgU.S. avgWhere it stands
Total nurse staffing (hours per resident per day)3.493.883.95bottom 40% in New Jersey; bottom 36% in the U.S.
Registered Nurse hours0.390.670.69bottom 20% in New Jersey; bottom 21% in the U.S.
Weekend total nurse staffing3.133.533.50bottom 36% in New Jersey; bottom 38% in the U.S.
Weekend RN hours (not acuity-adjusted)0.370.500.48bottom 46% in New Jersey; bottom 47% in the U.S.
Total nursing staff turnover (%)30.339.745.8top 25% in New Jersey; top 15% in the U.S.
RN turnover (%)36.837.742.9top 50% in New Jersey; top 41% in the U.S.

Hours are per resident per day for the most recent quarter of payroll data in this CMS release (2026-08-01) — the same quarter for every facility — case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.35, RN 0.37, weekend 3.01.Comparing with Medicare Care Compare? Care Compare shows the raw figure (3.35 here, displayed there as hours and minutes), not the adjusted one above. Both are correct; they answer different questions. Staffing rating: 3/5.

Quality measures: assessments & claims

Note: CMS combines facility-reported resident assessments (MDS) with claims-based measures. These are different sources from on-site inspection findings. Read the measures alongside inspection and staffing records; a high QM rating does not establish that a home is safe.

Quality measures rating: 5/5 · long-stay residents: 5/5 · short-stay residents: 5/5

Costs & payment

Price evidence · separate from quality

No verified facility-specific private-pay price is available in our data for Birchwood Rehabilitation and Healthcare Center. CMS inspection and staffing records do not tell us what this home will charge you.

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Who owns this facility

How to read ownership records →

Ownership records as published by CMS on 2026-08-01. CMS records when an owner joined but not when they left. Listed here and no longer involved? Tell us →

For profit - Limited Liability company

Owner / managerTypeRoleStakeSince
Copper NJ TrustOrganization5% or Greater Indirect Ownership Interest—08/01/2022
Cranford Holdco LLCOrganization5% or Greater Direct Ownership Interest100%08/01/2022
Gold NJ TrustOrganization5% or Greater Indirect Ownership Interest—08/01/2022
Malt Family TrustOrganization5% or Greater Indirect Ownership Interest—08/01/2022
Meisner, RobertIndividual5% or Greater Indirect Ownership Interest—08/01/2022
NJ Mazel Parentco LLCOrganization5% or Greater Indirect Ownership Interest—08/01/2022
NJ Noble Parentco LLCOrganization5% or Greater Indirect Ownership Interest—08/01/2022
SGS 2010 Family TrustOrganization5% or Greater Indirect Ownership Interest—08/01/2022
Silver NJ TrustOrganization5% or Greater Indirect Ownership Interest—08/01/2022
Tyh 2017 TrustOrganization5% or Greater Indirect Ownership Interest—08/01/2022
Bak, PinchosIndividualCorporate OfficerNOT APPLICABLE08/01/2022
Goldberger, ShlomoIndividualW-2 Managing EmployeeNOT APPLICABLE08/01/2022

All 12 owning or managing parties CMS has on file are shown — none excluded.

Other facilities in the same chain

CMS lists this facility under the chain Atlas Healthcare — 29 facilities in the current records. Chain membership says who operates these homes. It says nothing about how any individual one of them was inspected; each has its own record.

Listed by state, then facility name — not a ranking. Showing 8 of the 28 others, continuing from this facility's own place in that list.

Questions to ask on your visit

Full visit checklist →

Print visit checklist

Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.

  • "Can you give me examples of how your staff protect residents' dignity in everyday care, like bathing and dressing?"
  • "Can we tour the resident rooms, bathrooms, and common areas today, including areas not on the usual tour route?"
  • "How do you make sure each resident's care follows the doctor's orders, and what changed after this citation?"
  • "What alternatives do you try before using bed rails, and how do you involve families in that decision?"
  • "What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
  • "How do you coordinate and monitor care for residents who receive dialysis?"
  • "How does your pharmacist review residents' medications, and how quickly can you fill new or urgent prescriptions?"
  • "Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"

Also worth asking anywhere

  • "Your weekend nurse staffing is reported below the New Jersey midpoint — how does the weekend schedule differ from a weekday?"
  • "Can I see the plan of correction for the findings in your most recent state inspection?"
  • "CMS reports 30% total nursing staff turnover here — who on the care team has been with you longest?"
  • "Can I visit again unannounced, at a mealtime or on a weekend?"

Nearby facilities (12 closest of 187 within 20 miles)

FacilityDistanceCityOverallInspectionFlags
Cranford Park Care1.1 miCranford, NJ★★☆☆☆2/5
Cornell Hall Care & Rehabilitation Center1.3 miUnion, NJ★★★☆☆2/5
Mountainside Skilled Nursing and Rehab3.0 miMountainside, NJ★★★☆☆2/5
Complete Care at Clark LLC3.2 miClark, NJ★★★★☆4/5
Plaza Healthcare & Rehabilitation Center3.3 miElizabeth, NJ★★★★☆4/5
Childrens Specialized Hospital Mountainside3.4 miMountainside, NJ★★★★★5/5
Elizabeth Nursing and Rehab Center3.5 miElizabeth, NJ★★★★☆4/5
South Mountain HC3.5 miVauxhall, NJ★★★☆☆2/5
Elmora Hills Health & Rehabilitation Center3.5 miElizabeth, NJ★★★★★4/5
Complete Care at Westfield, LLC3.6 miWestfield, NJ★★★★☆3/5
Aristacare at Parkside3.6 miLinden, NJ★★★☆☆2/5
Care Connection Rahway3.8 miRahway, NJ★★★★☆4/5

Compare this facility with the 3 closest →

Other facilities in the same county

CMS records place this facility in Union, NJ — 23 certified facilities there. These are outside the 20-mile list above, or far enough down it not to appear.

Listed by facility name — not a ranking. Homes already in the table above are not repeated here.

All facilities in Cranford →

Facility data as of CMS processing date 2026-08-01. CCN 315091.

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