Birchwood Rehabilitation and Healthcare Center
205 Birchwood Ave, Cranford, NJ 07016 · Union County · 200 certified beds · avg 185 residents/day · certified since Sep 1, 1972
Part of chain: ATLAS HEALTHCARE (29 facilities, chain avg rating 3.6★)
4/5
Health inspection rating (on-site)
0
Serious findings on record
$0
Fines, last 3 years
3.49
Nurse hours/resident/day (adjusted)
What health inspectors found (on-site government inspections — the most independent evidence available)
Health inspection rating: ★★★★☆4/5 · CMS overall rating: 5/5
The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and self-reported quality measures.
All citations in the current public record (25)
CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed.
| Date | Severity | What the facility was cited for |
|---|---|---|
| Dec 11, 2025 | E · Potential for harm, repeated | The facility did not treat residents with dignity and respect, or did not honor their rights to make their own decisions and communicate freely. This is one of the most fundamental resident rights. |
| Dec 11, 2025 | D · Potential for harm, one-off | The facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint |
| Dec 11, 2025 | D · Potential for harm, one-off | The facility did not provide treatment and care that follows the doctor's orders and matches the resident's own preferences and goals. · from a complaint |
| Dec 11, 2025 | D · Potential for harm, one-off | The facility used bed rails without first trying safer alternatives, or without assessing the resident's safety risk, discussing the risks and benefits with the resident or family, getting consent, and installing the rails correctly. |
| Nov 14, 2024 | D · Potential for harm, one-off | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · from a complaint |
| Aug 6, 2024 | F · Potential for harm, facility-wide | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. |
| Aug 6, 2024 | E · Potential for harm, repeated | The facility did not provide safe, appropriate care for residents who need dialysis — the treatment that filters the blood when kidneys fail. |
| Aug 6, 2024 | E · Potential for harm, repeated | The facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist. |
| Aug 6, 2024 | E · Potential for harm, repeated | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. |
| Aug 6, 2024 | D · Potential for harm, one-off | The facility did not provide a safe, clean, comfortable, and homelike environment, including safe support for residents' daily living needs. · from a complaint |
| Aug 6, 2024 | D · Potential for harm, one-off | The facility did not accurately assess a resident's health and needs. Assessments are the foundation for all the care a resident receives. · from a complaint |
| Aug 6, 2024 | D · Potential for harm, one-off | The facility did not develop or follow a complete care plan for each resident — the written roadmap covering all of a resident's needs, with measurable goals and timelines. |
| Aug 6, 2024 | D · Potential for harm, one-off | The facility did not provide proper care for pressure ulcers (bedsores) or did not do enough to prevent new ones from forming. Bedsores develop when residents stay in one position too long without help moving. · from a complaint |
| Aug 6, 2024 | D · Potential for harm, one-off | The facility did not make sure the resident's doctor reviewed their care and wrote, signed, and dated progress notes and orders at each required visit. |
| Aug 4, 2022 | F · Potential for harm, facility-wide | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. |
| Aug 4, 2022 | E · Potential for harm, repeated | The facility did not reassess a resident after a significant change in their condition, such as a sudden decline in health. A full new assessment is required when a resident's condition changes in a major way. |
| Aug 4, 2022 | E · Potential for harm, repeated | The facility did not provide safe and appropriate respiratory care — such as oxygen, breathing treatments, or care for residents on breathing equipment — for residents who needed it. |
| Aug 4, 2022 | E · Potential for harm, repeated | The facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist. |
| Aug 4, 2022 | E · Potential for harm, repeated | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. |
| Aug 4, 2022 | D · Potential for harm, one-off | The facility did not honor residents' rights to request, refuse, or stop treatment, to decline participation in medical research, or to make an advance directive — a written statement of their wishes for future medical care. |
| Aug 4, 2022 | D · Potential for harm, one-off | The facility did not accurately assess a resident's health and needs. Assessments are the foundation for all the care a resident receives. |
| Aug 4, 2022 | D · Potential for harm, one-off | The facility provided care that did not meet professional standards of quality — the accepted standards that nurses and other clinicians are expected to follow. |
| Aug 4, 2022 | D · Potential for harm, one-off | The facility did not provide the care needed to maintain or improve residents' movement and flexibility — such as range-of-motion exercises — leading to avoidable decline. |
| Aug 4, 2022 | D · Potential for harm, one-off | The facility did not label drugs according to professional standards or did not store them in locked compartments, with controlled drugs (medications with a high risk of misuse) kept under a separate lock. |
| Aug 4, 2022 | D · Potential for harm, one-off | The facility did not keep its building and grounds safe, functional, clean, and comfortable for residents, staff, and visitors. |
Inspection trend by year
Citations from standard inspections decreased between the last two inspection cycles (6 → 2).
| Year | Citations | Serious (G–L) | Worst severity that year |
|---|---|---|---|
| 2022 | 11 | 0 | F |
| 2024 | 10 | 0 | F |
| 2025 | 4 | 0 | E |
Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.
Fines and enforcement (last 3 years)
No fines or payment denials in the published 3-year window.
Nurse staffing (from payroll records, adjusted for how much care residents need)
| Measure | This facility | New Jersey avg | U.S. avg | Where it stands |
|---|---|---|---|---|
| Total nurse staffing (hours per resident per day) | 3.49 | 3.88 | 3.95 | bottom 40% in New Jersey; bottom 36% in the U.S. |
| Registered Nurse hours | 0.39 | 0.67 | 0.69 | bottom 20% in New Jersey; bottom 21% in the U.S. |
| Weekend total nurse staffing | 3.13 | 3.53 | 3.50 | bottom 36% in New Jersey; bottom 38% in the U.S. |
| Weekend RN hours (not acuity-adjusted) | 0.37 | 0.50 | 0.48 | bottom 46% in New Jersey; bottom 47% in the U.S. |
| Total nursing staff turnover (%) | 30.3 | 39.7 | 45.8 | top 25% in New Jersey; top 15% in the U.S. |
| RN turnover (%) | 36.8 | 37.7 | 42.9 | top 50% in New Jersey; top 41% in the U.S. |
Hours are per resident per day, case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.35, RN 0.37, weekend 3.01. Staffing rating: 3/5.
Self-reported quality measures
Note: these ratings are based on data the facility reports about itself to CMS. They are not independently verified by inspectors, and can look better than inspection findings. Give more weight to the inspection results above.
Quality measures rating: 5/5 · long-stay residents: 5/5 · short-stay residents: 5/5
Who owns this facility
For profit - Limited Liability company
| Owner / manager | Type | Role | Stake | Since |
|---|---|---|---|---|
| Copper NJ Trust | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| Cranford Holdco LLC | Organization | 5% or Greater Direct Ownership Interest | 100% | 08/01/2022 |
| Gold NJ Trust | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| Malt Family Trust | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| Meisner, Robert | Individual | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| NJ Mazel Parentco LLC | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| NJ Noble Parentco LLC | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| SGS 2010 Family Trust | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| Silver NJ Trust | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| Tyh 2017 Trust | Organization | 5% or Greater Indirect Ownership Interest | — | 08/01/2022 |
| Bak, Pinchos | Individual | Corporate Officer | NOT APPLICABLE | 08/01/2022 |
| Goldberger, Shlomo | Individual | W-2 Managing Employee | NOT APPLICABLE | 08/01/2022 |
Questions to ask on your visit
Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.
- "Can you give me examples of how your staff protect residents' dignity in everyday care, like bathing and dressing?"
- "Can we tour the resident rooms, bathrooms, and common areas today, including areas not on the usual tour route?"
- "How do you make sure each resident's care follows the doctor's orders, and what changed after this citation?"
- "What alternatives do you try before using bed rails, and how do you involve families in that decision?"
- "What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
- "How do you coordinate and monitor care for residents who receive dialysis?"
- "How does your pharmacist review residents' medications, and how quickly can you fill new or urgent prescriptions?"
- "Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"
- "What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
- "Can I see the results and plan of correction from your most recent state inspection?"
Nearby facilities (within 20 miles)
| Facility | Distance | City | Overall | Inspection | Flags |
|---|---|---|---|---|---|
| Cranford Park Care | 1.1 mi | Cranford, NJ | ★★☆☆☆ | 2/5 | |
| Cornell Hall Care & Rehabilitation Center | 1.3 mi | Union, NJ | ★★★☆☆ | 2/5 | |
| Mountainside Skilled Nursing and Rehab | 3.0 mi | Mountainside, NJ | ★★★☆☆ | 2/5 | |
| Complete Care at Clark LLC | 3.2 mi | Clark, NJ | ★★★★☆ | 4/5 | |
| Plaza Healthcare & Rehabilitation Center | 3.3 mi | Elizabeth, NJ | ★★★★☆ | 4/5 | |
| Childrens Specialized Hospital Mountainside | 3.4 mi | Mountainside, NJ | ★★★★★ | 5/5 | |
| Elizabeth Nursing and Rehab Center | 3.5 mi | Elizabeth, NJ | ★★★★☆ | 4/5 | |
| South Mountain HC | 3.5 mi | Vauxhall, NJ | ★★★☆☆ | 2/5 | |
| Elmora Hills Health & Rehabilitation Center | 3.5 mi | Elizabeth, NJ | ★★★★★ | 4/5 | |
| Complete Care at Westfield, LLC | 3.6 mi | Westfield, NJ | ★★★★☆ | 3/5 | |
| Aristacare at Parkside | 3.6 mi | Linden, NJ | ★★★☆☆ | 2/5 | |
| Care Connection Rahway | 3.8 mi | Rahway, NJ | ★★★★☆ | 4/5 |
Compare this facility with the 3 closest →
Facility data as of CMS processing date 2026-08-01. CCN 315091.