How to file a complaint about care →
No fines or payment denials in the published 3-year window.
Nu Roc Health and Rehabilitation Ctr
3576a Nu Roc Ln, Laona, WI 54541 (opens Google Maps) · Forest County · (715) 674-4477· 50 certified beds · avg 36 residents/day · certified since Jul 1, 1997 · Medicare and Medicaid certified
Certified for both programmes. Certification means the facility can bill Medicaid — it does not mean a Medicaid-funded bed is free right now, so ask directly. Who pays for nursing home care →
Part of chain: CHAMPION CARE (22 facilities, chain avg rating 2.2★)
4/5
Health inspection rating (on-site)
inspected Jun 18, 2025
0
Serious findings on record
$0
Fines, last 3 years
3.36
Nurse hours/resident/day (adjusted)
Every record stays on this page.
What health inspectors found (on-site government inspections — the most independent evidence available)
New to these records? How to read an inspection report →
Health inspection rating: ★★★★☆4/5 · CMS overall rating: 4/5 · how star ratings work →
The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and quality measures from resident assessments and claims.
Inspection findings in the public record
Showing the latest 3 of 17 inspection findings. Open the full record below to read every finding.
The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · from a complaint F-0880
The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. F-0812
The facility did not properly complete the required screening (called PASARR) that identifies whether a person entering a nursing home has a mental illness or intellectual disability and needs specialized services. F-0645
View all 17 inspection findingsShow only the latest 3 findings
CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed — that window is CMS's, not ours. Within it, every citation CMS publishes for this facility is listed here: none excluded.
| Date | Severity | What the facility was cited for |
|---|---|---|
| Feb 11, 2026 | D · Potential for more than minimal harm, isolated | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · from a complaint · F-0880 |
| Jun 18, 2025 | F · Potential for more than minimal harm, widespread | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812 |
| Jun 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not properly complete the required screening (called PASARR) that identifies whether a person entering a nursing home has a mental illness or intellectual disability and needs specialized services. · F-0645 |
| Jun 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not keep the environment free of accident hazards, or did not provide enough supervision to prevent accidents like falls. · F-0689 |
| Jun 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist. · F-0755 |
| Jun 18, 2025 | D · Potential for more than minimal harm, isolated | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · F-0880 |
| Jun 18, 2025 | C · Potential for minimal harm, widespread | The facility did not electronically submit complete and accurate staffing information to the government, based on payroll and other verifiable records. · F-0851 |
| May 15, 2024 | F · Potential for more than minimal harm, widespread | The facility did not electronically submit complete and accurate staffing information to the government, based on payroll and other verifiable records. · F-0851 |
| May 15, 2024 | E · Potential for more than minimal harm, pattern | The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · F-0880 |
| May 15, 2024 | D · Potential for more than minimal harm, isolated | The facility did not provide care that took into account residents' past trauma or their cultural backgrounds. Care is supposed to be sensitive to what residents have lived through and where they come from. · F-0699 |
| Feb 8, 2024 | D · Potential for more than minimal harm, isolated | The facility did not keep residents' personal and medical information private and confidential. · from a complaint · F-0583 |
| Feb 28, 2023 | F · Potential for more than minimal harm, widespread | The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards. · F-0812 |
| Feb 28, 2023 | E · Potential for more than minimal harm, pattern | The facility did not develop or follow a complete care plan for each resident — the written roadmap covering all of a resident's needs, with measurable goals and timelines. · F-0656 |
| Feb 28, 2023 | D · Potential for more than minimal harm, isolated | The facility did not allow a resident's chosen representative — often a family member or someone with power of attorney — to exercise the resident's rights on their behalf. When a resident can't speak for themselves, their representative steps into that role. · F-0551 |
| Feb 28, 2023 | D · Potential for more than minimal harm, isolated | The facility did not make sure residents were fully informed about their own health, care, and treatments in a way they could understand. · F-0552 |
| Feb 28, 2023 | D · Potential for more than minimal harm, isolated | The facility did not properly complete the required screening (called PASARR) that identifies whether a person entering a nursing home has a mental illness or intellectual disability and needs specialized services. · F-0645 |
| Feb 28, 2023 | D · Potential for more than minimal harm, isolated | The facility did not provide or arrange specialized rehabilitation services — such as physical, occupational, or speech therapy — for residents who needed them. · F-0825 |
Inspection trend by year
Citations from standard inspections increased between the last two inspection cycles (3 → 6).
All citationsSerious citations (G–L)
2023
All citations: 6
Serious citations (G–L): 0
2024
All citations: 4
Serious citations (G–L): 0
2025
All citations: 6
Serious citations (G–L): 0
2026
All citations: 1
Serious citations (G–L): 0
All bars start at zero. Exact values and supporting details remain below.
| Year | Citations | Serious (G–L) | Worst severity that year |
|---|---|---|---|
| 2023 | 6 | 0 | F |
| 2024 | 4 | 0 | F |
| 2025 | 6 | 0 | F |
| 2026 | 1 | 0 | D |
Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.
Fines and enforcement (last 3 years)
Nurse staffing (from payroll records, adjusted for how much care residents need)
What these staffing numbers mean →
This facilityWisconsin averageU.S. average
Total nurse staffing (hours per resident per day)
This facility: 3.36
Wisconsin average: 4.29
U.S. average: 3.95
Registered Nurse hours
This facility: 0.65
Wisconsin average: 1.01
U.S. average: 0.69
Weekend total nurse staffing
This facility: 3.05
Wisconsin average: 3.84
U.S. average: 3.50
All bars start at zero. Exact values and supporting details remain below.
| Measure | This facility | Wisconsin avg | U.S. avg | Where it stands |
|---|---|---|---|---|
| Total nurse staffing (hours per resident per day) | 3.36 | 4.29 | 3.95 | bottom 18% in Wisconsin; bottom 29% in the U.S. |
| Registered Nurse hours | 0.65 | 1.01 | 0.69 | bottom 17% in Wisconsin; top 42% in the U.S. |
| Weekend total nurse staffing | 3.05 | 3.84 | 3.50 | bottom 22% in Wisconsin; bottom 34% in the U.S. |
| Weekend RN hours (not acuity-adjusted) | 0.44 | 0.68 | 0.48 | bottom 23% in Wisconsin; top 42% in the U.S. |
| Total nursing staff turnover (%) | 72.5 | 46.9 | 45.8 | bottom 4% in Wisconsin; bottom 4% in the U.S. |
| RN turnover (%) | 88.9 | 39.7 | 42.9 | bottom 1% in Wisconsin; bottom 2% in the U.S. |
Hours are per resident per day for the most recent quarter of payroll data in this CMS release (2026-08-01) — the same quarter for every facility — case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.19, RN 0.62, weekend 2.89.Comparing with Medicare Care Compare? Care Compare shows the raw figure (3.19 here, displayed there as hours and minutes), not the adjusted one above. Both are correct; they answer different questions. Staffing rating: 2/5.
Quality measures: assessments & claims
Note: CMS combines facility-reported resident assessments (MDS) with claims-based measures. These are different sources from on-site inspection findings. Read the measures alongside inspection and staffing records; a high QM rating does not establish that a home is safe.
Quality measures rating: 4/5 · long-stay residents: 4/5 · short-stay residents: 4/5
Costs & payment
Price evidence · separate from quality
No verified facility-specific private-pay price is available in our data for Nu Roc Health and Rehabilitation Ctr. CMS inspection and staffing records do not tell us what this home will charge you.
Calculate a stay from a quote you receive
Use a written private-pay quote. This worksheet adds only the amounts you enter; it does not calculate Medicare, Medicaid or insurance benefits.
Formula: (room rate + daily extras) × days + one-time charges. A 30-day scenario is not a calendar-month quote. Refundable deposits, rate changes and charges you omit are not automatically included. Entries are not saved or sent to our server.
Before you compare prices
- Request the room type, effective date and itemized daily rate in writing.
- Ask about therapy, medicines, supplies, care-level charges, deposits, refunds and annual increases.
- Confirm insurance or Medicaid eligibility and bed availability directly; certification alone does not guarantee either.
Understand who pays for care · How we handle price evidence · Report an incorrect price
Who owns this facility
How to read ownership records →
Ownership records as published by CMS on 2026-08-01. CMS records when an owner joined but not when they left. Listed here and no longer involved? Tell us →
For profit - Corporation
| Owner / manager | Type | Role | Stake | Since |
|---|---|---|---|---|
| Nu Roc Holdings LLC | Organization | 5% or Greater Direct Ownership Interest | 100% | 02/01/2018 |
| Champion Care LLC | Organization | Operational/Managerial Control | NOT APPLICABLE | 02/01/2018 |
| Ruvel, Menachem | Individual | Corporate Director | NOT APPLICABLE | 02/01/2018 |
| Ruvel, Menachem | Individual | Operational/Managerial Control | NOT APPLICABLE | 02/01/2018 |
| Weinberg, Yisroel | Individual | Corporate Director | NOT APPLICABLE | 02/01/2018 |
| Weinberg, Yisroel | Individual | Operational/Managerial Control | NOT APPLICABLE | 02/01/2018 |
All 6 owning or managing parties CMS has on file are shown — none excluded.
Other facilities in the same chain
CMS lists this facility under the chain Champion Care — 22 facilities in the current records. Chain membership says who operates these homes. It says nothing about how any individual one of them was inspected; each has its own record.
- Oconto Health and Rehab Center — Oconto, WI · overall 2/5
- Sheridan Health and Rehabilitation Center — Kenosha, WI · overall 2/5
- St Ann Health and Rehabilitation Center — Milwaukee, WI · overall 4/5
- Suring Health and Rehab Center — Suring, WI · overall 1/5
- Waters Edge Health and Rehabilitation Center — Kenosha, WI · overall 1/5abuseSFF
- Manahawkin Health and Rehabilitation Center — Manahawkin, NJ · overall 1/5SFF
- Riverside Health and Rehabilitation Center LLC — Trenton, NJ · overall 2/5
- Avondale Health and Rehabilitation Center, LLC — Humboldt, TN · overall 2/5
Listed by state, then facility name — not a ranking. Showing 8 of the 21 others, continuing from this facility's own place in that list.
Questions to ask on your visit
Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.
- "Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"
- "What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
- "How do you screen new residents for mental health and disability-related needs, and how do you provide the specialized services they require?"
- "What is your falls rate, and what specific steps do you take to prevent falls and supervise residents at risk?"
- "How does your pharmacist review residents' medications, and how quickly can you fill new or urgent prescriptions?"
- "How do your actual daily staffing levels compare to what's reported on Medicare's Care Compare website?"
- "How do you learn about each resident's background and history, and how does that shape their care?"
- "How do you protect residents' privacy, both in their medical records and in day-to-day care?"
Also worth asking anywhere
- "Your weekend nurse staffing is reported below the Wisconsin midpoint — how does the weekend schedule differ from a weekday?"
- "Can I see the plan of correction for the findings in your most recent state inspection?"
- "CMS reports 73% total nursing staff turnover here — who on the care team has been with you longest?"
- "Can I visit again unannounced, at a mealtime or on a weekend?"
Nearby facilities (within 20 miles)
| Facility | Distance | City | Overall | Inspection | Flags |
|---|---|---|---|---|---|
| Freeman Nursing & Rehabilitation Community | 31.6 mi | Kingsford, MI | ★★★★★ | 4/5 | |
| Optalis Health and Rehabilitation of Kingsford | 32.2 mi | Kingsford, MI | ★☆☆☆☆ | 1/5 | |
| Florence Health Services | 33.3 mi | Florence, WI | ★☆☆☆☆ | 1/5 | |
| Maryhill Manor | 34.2 mi | Niagara, WI | ★★★★☆ | 3/5 | |
| Newcare | 35.0 mi | Crivitz, WI | ★★★★☆ | 4/5 | |
| Eastview Health and Rehabilitation Center | 36.5 mi | Antigo, WI | ★★☆☆☆ | 2/5 | |
| Suring Health and Rehab Center | 37.2 mi | Suring, WI | ★☆☆☆☆ | 1/5 | |
| Rennes Health and Rehab Center-Rhinelander | 38.7 mi | Rhinelander, WI | ★★☆☆☆ | 2/5 | |
| Iron River Care Center | 39.7 mi | Iron River, MI | ★☆☆☆☆ | 1/5 |
Facility data as of CMS processing date 2026-08-01. CCN 525623.
This page is the printable visit checklist. If your browser did not open the print dialog automatically, use File → Print (Ctrl/⌘-P).