Nu Roc Health and Rehabilitation Ctr

Name: Nu Roc Health and Rehabilitation Ctr
Address: 3576A Nu Roc Ln, Laona, WI, 54541, US
Telephone: 7156744477

3576a Nu Roc Ln, Laona, WI 54541 · Forest County · 50 certified beds · avg 36 residents/day · certified since Jul 1, 1997

Part of chain: CHAMPION CARE (22 facilities, chain avg rating 2.2★)

4/5

Health inspection rating (on-site)

Serious findings on record

Fines, last 3 years

3.36

Nurse hours/resident/day (adjusted)

What health inspectors found (on-site government inspections — the most independent evidence available)

Health inspection rating: ★★★★☆4/5 · CMS overall rating: 4/5

The health inspection star above is graded on a curve within each state — a set share of each state's facilities gets each star level — so a facility can have few citations and still rate 2–3 stars if others in its state did even better. The overall rating combines that inspection score with staffing and self-reported quality measures.

All citations in the current public record (17)

CMS publishes roughly the last three inspection cycles plus recent complaint investigations. Older surveys drop out of the record as new ones are completed.

Date	Severity	What the facility was cited for
Feb 11, 2026	D · Potential for harm, one-off	The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide. · from a complaint
Jun 18, 2025	F · Potential for harm, facility-wide	The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards.
Jun 18, 2025	D · Potential for harm, one-off	The facility did not properly complete the required screening (called PASARR) that identifies whether a person entering a nursing home has a mental illness or intellectual disability and needs specialized services.
Jun 18, 2025	D · Potential for harm, one-off	The facility did not keep the environment free of accident hazards, or did not provide enough supervision to prevent accidents like falls.
Jun 18, 2025	D · Potential for harm, one-off	The facility did not provide pharmacy services that meet each resident's needs, or did not employ or contract with a licensed pharmacist.
Jun 18, 2025	D · Potential for harm, one-off	The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide.
Jun 18, 2025	C · Minimal risk, facility-wide	The facility did not electronically submit complete and accurate staffing information to the government, based on payroll and other verifiable records.
May 15, 2024	F · Potential for harm, facility-wide	The facility did not electronically submit complete and accurate staffing information to the government, based on payroll and other verifiable records.
May 15, 2024	E · Potential for harm, repeated	The facility did not have or follow an effective program to prevent and control infections — such as proper hand washing, cleaning, and isolation practices. This is the most commonly cited deficiency nationwide.
May 15, 2024	D · Potential for harm, one-off	The facility did not provide care that took into account residents' past trauma or their cultural backgrounds. Care is supposed to be sensitive to what residents have lived through and where they come from.
Feb 8, 2024	D · Potential for harm, one-off	The facility did not keep residents' personal and medical information private and confidential. · from a complaint
Feb 28, 2023	F · Potential for harm, facility-wide	The facility did not get its food from approved, safe sources, or did not store, prepare, and serve food according to professional food safety standards.
Feb 28, 2023	E · Potential for harm, repeated	The facility did not develop or follow a complete care plan for each resident — the written roadmap covering all of a resident's needs, with measurable goals and timelines.
Feb 28, 2023	D · Potential for harm, one-off	The facility did not allow a resident's chosen representative — often a family member or someone with power of attorney — to exercise the resident's rights on their behalf. When a resident can't speak for themselves, their representative steps into that role.
Feb 28, 2023	D · Potential for harm, one-off	The facility did not make sure residents were fully informed about their own health, care, and treatments in a way they could understand.
Feb 28, 2023	D · Potential for harm, one-off	The facility did not properly complete the required screening (called PASARR) that identifies whether a person entering a nursing home has a mental illness or intellectual disability and needs specialized services.
Feb 28, 2023	D · Potential for harm, one-off	The facility did not provide or arrange specialized rehabilitation services — such as physical, occupational, or speech therapy — for residents who needed them.

Inspection trend by year

Citations from standard inspections increased between the last two inspection cycles (3 → 6).

Year	Citations	Worst severity that year
2023	6	F
2024	4	F
2025	6	F
2026	1	D

Counts reflect the current CMS public record (~3 inspection cycles plus complaint investigations); years with no surveys show no row. Inspection frequency varies, so compare severity as well as counts.

Fines and enforcement (last 3 years)

No fines or payment denials in the published 3-year window.

Nurse staffing (from payroll records, adjusted for how much care residents need)

Measure	This facility	Wisconsin avg	U.S. avg	Where it stands
Total nurse staffing (hours per resident per day)	3.36	4.29	3.95	bottom 18% in Wisconsin; bottom 29% in the U.S.
Registered Nurse hours	0.65	1.01	0.69	bottom 17% in Wisconsin; top 42% in the U.S.
Weekend total nurse staffing	3.05	3.84	3.50	bottom 22% in Wisconsin; bottom 34% in the U.S.
Weekend RN hours (not acuity-adjusted)	0.44	0.68	0.48	bottom 23% in Wisconsin; top 42% in the U.S.
Total nursing staff turnover (%)	72.5	46.9	45.8	bottom 4% in Wisconsin; bottom 4% in the U.S.
RN turnover (%)	88.9	39.7	42.9	bottom 1% in Wisconsin; bottom 2% in the U.S.

Hours are per resident per day, case-mix adjusted by CMS so facilities caring for sicker residents can be compared fairly (same basis as the CMS staffing star). "Top X%" means better than most facilities: more staffing hours, or lower turnover. Raw (unadjusted) reported hours: total 3.19, RN 0.62, weekend 2.89. Staffing rating: 2/5.

Self-reported quality measures

Note: these ratings are based on data the facility reports about itself to CMS. They are not independently verified by inspectors, and can look better than inspection findings. Give more weight to the inspection results above.

Quality measures rating: 4/5 · long-stay residents: 4/5 · short-stay residents: 4/5

Who owns this facility

For profit - Corporation

Owner / manager	Type	Role	Stake	Since
Nu Roc Holdings LLC	Organization	5% or Greater Direct Ownership Interest	100%	02/01/2018
Champion Care LLC	Organization	Operational/Managerial Control	NOT APPLICABLE	02/01/2018
Ruvel, Menachem	Individual	Corporate Director	NOT APPLICABLE	02/01/2018
Ruvel, Menachem	Individual	Operational/Managerial Control	NOT APPLICABLE	02/01/2018
Weinberg, Yisroel	Individual	Corporate Director	NOT APPLICABLE	02/01/2018
Weinberg, Yisroel	Individual	Operational/Managerial Control	NOT APPLICABLE	02/01/2018

Questions to ask on your visit

Generated from this facility's actual citation record — bring them to a tour and ask the administrator directly.

"Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"
"What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
"How do you screen new residents for mental health and disability-related needs, and how do you provide the specialized services they require?"
"What is your falls rate, and what specific steps do you take to prevent falls and supervise residents at risk?"
"How does your pharmacist review residents' medications, and how quickly can you fill new or urgent prescriptions?"
"How do your actual daily staffing levels compare to what's reported on Medicare's Care Compare website?"
"How do you learn about each resident's background and history, and how does that shape their care?"
"How do you protect residents' privacy, both in their medical records and in day-to-day care?"
"What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
"Can I see the results and plan of correction from your most recent state inspection?"

Nearby facilities (within 20 miles)

Facility	Distance	City	Overall	Inspection
Freeman Nursing & Rehabilitation Community	31.6 mi	Kingsford, MI	★★★★★	4/5
Optalis Health and Rehabilitation of Kingsford	32.2 mi	Kingsford, MI	★☆☆☆☆	1/5
Florence Health Services	33.3 mi	Florence, WI	★☆☆☆☆	1/5
Maryhill Manor	34.2 mi	Niagara, WI	★★★★☆	3/5
Newcare	35.0 mi	Crivitz, WI	★★★★☆	4/5
Eastview Health and Rehabilitation Center	36.5 mi	Antigo, WI	★★☆☆☆	2/5
Suring Health and Rehab Center	37.2 mi	Suring, WI	★☆☆☆☆	1/5
Iron River Care Center	39.7 mi	Iron River, MI	★☆☆☆☆	1/5

Compare this facility with the 3 closest →

All facilities in Laona →

Facility data as of CMS processing date 2026-08-01. CCN 525623.

The Care File

Visit checklist — Nu Roc Health and Rehabilitation Ctr

3576a Nu Roc Ln, Laona, WI 54541 · 7156744477

Health inspection rating 4/5 · CMS overall 4/5· Fines (3y): $0

Questions for the administrator:

☐ "Who leads your infection prevention program, and how do you make sure staff follow practices like hand hygiene every day?"
☐ "What did your most recent kitchen inspection find, and can I see how food is stored and prepared?"
☐ "How do you screen new residents for mental health and disability-related needs, and how do you provide the specialized services they require?"
☐ "What is your falls rate, and what specific steps do you take to prevent falls and supervise residents at risk?"
☐ "How does your pharmacist review residents' medications, and how quickly can you fill new or urgent prescriptions?"
☐ "How do your actual daily staffing levels compare to what's reported on Medicare's Care Compare website?"
☐ "How do you learn about each resident's background and history, and how does that shape their care?"
☐ "How do you protect residents' privacy, both in their medical records and in day-to-day care?"
☐ "What is your current ratio of nursing staff to residents on day, evening, and weekend shifts?"
☐ "Can I see the results and plan of correction from your most recent state inspection?"

While you're there, notice:

☐ Smell and cleanliness in hallways, not just the lobby
☐ How staff speak to residents; call lights answered promptly
☐ Residents up, dressed, and engaged (visit mealtimes and a weekend if you can)

Data: CMS Provider Data Catalog, version 2026-08-01 · CCN 525623 · Verify at medicare.gov/care-compare · Printed from The Care File (thecarefile.com)